UNEXPECTED makes sure that before starting any project, we hold a kick off meeting with Salesforce, so the entire team will have the correct information and client shares their objectives with us.

There are always unexpected events, our team is used to anticipate those risks and have a plan B, C and even D ! That’s why, it’s important to have an on-site team (the same that follows the project from the beggining until the end) and that Tom, our Event Consulting Director is aware about all the projects within the agency so we can have an overview of all the potential risks an event could have.

UNEXPECTED commits to its value and it’s important for them to select local third-party suppliers to first reduce environmental impact but also because they have a local expertise and knowledge. Last but not least, it’s cost efficient as we reduce cost of transportation, accommodation and shipping of materials.
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100% of the events UNEXPECTED has organized are within the French market which can prove their strong knowledge in this market. Moreover, we have been connecting with our main competitors and usually we do know with who we are competiting during a call for tenders.

UNEXPECTED’s event team is train for a minimum of internet knowledge. However, they are surrounded by third-party supplier and essentially Enguerran who is their Technical Director and expert in security and technical part.

Among the big digital events UNEXPECTED organized : Sopra Summit with a 3 days live in a studio or Great Place to Work, digital ceremony gathering more than 1000 pax ⇒ have a look at our digital events photos !

UNEXPECTED’s founder is a former IT consultant. He will always find a way to ease the work between team mates and the clients by setting up cloud tools. This website is built on Webflow by the way.

UNEXPECTED has their own creative department and they are used to work closely everyday with the event manager on all the projects. That’s why UNEXPECTED had the ability of being reactive and not depending on any third party. In order to facilitate the communication the two creative teams can speak directly, but always with the event manager copied.

UNEXPECTED respects the design of Salesforce and makes the response interactive and innovative. As an new generation agency, UNEXPECTED knows how to break the rules while still adhering to the brief.

UNEXPECTED has always maintained a long-term vision, consistently planning for the future while integrating CSR into its strategies and this is why the agency started at 2 people to today, after five years, 25 people. As the agency grows up, it’s essential to be able to prove with a certification (ECOVADIS and ISO 20121) to the client that they are align with the clients’ goals and they commit to make a positive impact.

At UNEXPECTED, they believe that the key to a successful partnership lies in truly becoming an extension of Salesforce team. Their goal is not just to work alongside you but to fully integrate into Salesforce processes, understand your goals, and embody your corporate culture.They are committed to learning and adapting to the unique DNA of your organization. This means adopting your way of working, communicating, and problem-solving. They believe that this deep level of integration and understanding is what sets them apart. They are not just a service provider; they are a dedicated partner who shares your vision and are invested in achieving it together.

‍UNEXPECTED will organize regular touchpoints that allow them to stay updated on your needs, quickly adapt to changes, and provide proactive support.UNEXPECTED set up a bi-monthly meeting (visio or in-person) months before the event, then it’s a weekly meeting to ensure everyone is on the same page.This consistent communication fosters trust, minimizes disruptions, and ensures we remain an effective extension of your team, driving success together. By the way, our offices are just 3km appart.

UNEXPECTED experienced its greatest growth during COVID precisely because it adapted to clients expectations by producing themself TV sets, interactive webinars etc.

‍It’s important for UNEXPECTED to build trust. When both UNEXPECTED and Salesforce  are fully informed about any adjustments, it allows for proactive decision-making and minimizes misunderstandings. Transparent communication ensures that any changes are managed effectively, reducing the risk of delays, cost overruns, or unmet expectations. This approach fosters a collaborative environment, where both the agency and the client can work together to find solutions and keep the project on track.