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Magical Innovation Days
Our Vision
Salesforce Innovation Days provide an opportunity to bring the excitement and innovation of Dreamforce directly to local audiences, offering a more intimate experience that delivers key announcements and innovations. With event sizes ranging from 50 to 200 attendees, these smaller-scale events are designed to be efficient and impactful, while staying within a lean budget.
Our agency is committed to delivering these Innovation Days in a manner that minimizes resource strain on Salesforce’s event teams, allowing focus to remain on larger projects like the World Tour and Dreamforce.
Methodology
Pre-event Approach
Given the smaller scale and budget of Innovation Days, our approach is designed for efficiency without compromising on quality. We propose:
Streamlined briefing template: A tailored, concise briefing template that helps define the core objectives and scope of each event, ensuring a clear roadmap from the outset.
Venue management and logistics: For events not held at Salesforce offices, we provide a list of pre-selected venue that match your needs. This includes negotiating competitive rates with theses venues in targeted regions to meet the budgetary constraints.
Efficient project management: We will implement a light-touch project management model, focused on delivering key event components within the set timeline and budget. Regular check-ins will ensure alignment with Salesforce’s vision while allowing flexibility where needed.
On-site Experience and Innovation
Although these events are smaller in size, the attendee experience remains a top priority. We focus on maximizing engagement and innovation through:
Impactful content delivery: Leveraging Dreamforce content, we will deliver plug-and-play keynote, breakout sessions and demos, allowing attendees to engage with specific Salesforce solutions.
Tech and AV management: Our team will manage all AV, production, and internet requirements, ensuring a seamless delivery of plenary sessions, demos, and breakouts.
Efficient setup and branding: We will design and deliver all branding, signage, and demo pods efficiently, working within the smaller scope but maintaining consistency with Salesforce’s global brand identity.
Onsite registration and guest experience: We guarantee smooth delegate management through onsite registration and personalized guest support.
Post-event Measurement and Engagement
To maintain Salesforce’s commitment to sustainability and operational efficiency, we will ensure:
Sustainable event practices: Every *Innovation Day* will integrate eco-friendly solutions, from venue selection to catering and materials, reducing the event’s carbon footprint.
Post-event debrief and feedback: We will deliver post-event reports that include guest feedback, budget reconciliation, and key learnings, allowing for continuous improvement. Additionally, we will provide recommendations on how content or setups can be reused or scaled for future events.
Case study
Light touch approach
To ensure that Salesforce’s internal event teams can focus on larger, more resource-intensive projects like World Tour and Dreamforce, we propose a “light-touch” model for Innovation Days.
This approach is designed to minimize the involvement of Salesforce’s teams while maintaining high standards of execution, ensuring that these events are delivered seamlessly and efficiently with minimal oversight.
Streamlined project management and communication
Our goal is to take full ownership of the planning and execution process, reducing Salesforce’s role to high-level decision-making and occasional check-ins.
Dedicated event manager:
We will assign a single point of contact—a dedicated event manager—to oversee the entire lifecycle of each Innovation Day. This person will be responsible for managing all suppliers, timelines, and deliverables, ensuring Salesforce’s involvement is limited to strategic approvals rather than operational details.
Clear communication framework:
We will establish clear lines of communication with Salesforce’s team, using a project management tool that provides real-time updates and allows Salesforce to easily track progress without needing to be deeply involved in day-to-day activities. This will include concise status reports at key milestones, minimizing the need for constant meetings.
Dedicated event manager:
We will assign a single point of contact—a dedicated event manager—to oversee the entire lifecycle of each Innovation Day. This person will be responsible for managing all suppliers, timelines, and deliverables, ensuring Salesforce’s involvement is limited to strategic approvals rather than operational details.
Clear communication framework:
We will establish clear lines of communication with Salesforce’s team, using a project management tool that provides real-time updates and allows Salesforce to easily track progress without needing to be deeply involved in day-to-day activities. This will include concise status reports at key milestones, minimizing the need for constant meetings.
Plug-and-play content and templates
One of the core aspects of making Innovation Days light-touch for Salesforce is to leverage pre-existing Dreamforce content and templates, minimizing the need for customization or new material.
Repurposing dreamforce content:
We will reuse keynote speeches, demos, and presentations from *Dreamforce*, adjusting them only where absolutely necessary to fit the local context or audience. This plug-and-play model will save time and resources, allowing for quick event setup with minimal input from Salesforce.
Standardized event templates:
We will develop a set of standardized templates for everything from the agenda and registration forms to signage and branding. These templates will streamline the planning process, reducing the need for Salesforce’s creative or marketing teams to get involved in design and production for each event.
Repurposing dreamforce content:
We will reuse keynote speeches, demos, and presentations from *Dreamforce*, adjusting them only where absolutely necessary to fit the local context or audience. This plug-and-play model will save time and resources, allowing for quick event setup with minimal input from Salesforce.
Standardized event templates:
We will develop a set of standardized templates for everything from the agenda and registration forms to signage and branding. These templates will streamline the planning process, reducing the need for Salesforce’s creative or marketing teams to get involved in design and production for each event.
Efficient Supplier and Logistics Management
To further reduce Salesforce’s involvement, we will take full responsibility for managing third-party suppliers and logistical arrangements, from venue selection to catering.
Vendor contracting and negotiation:
Our agency will handle all aspects of contracting with venues, AV providers, caterers, and other third-party suppliers. We will ensure that all supplier agreements meet Salesforce’s quality standards while negotiating cost savings that fall within the specified budget.
Comprehensive onsite management:
On the day of the event, we will manage all logistical aspects, including registration, speaker coordination, AV setup, and catering. Salesforce’s team can focus on attending the event rather than handling operational details.
Vendor contracting and negotiation:
Our agency will handle all aspects of contracting with venues, AV providers, caterers, and other third-party suppliers. We will ensure that all supplier agreements meet Salesforce’s quality standards while negotiating cost savings that fall within the specified budget.
Comprehensive onsite management:
On the day of the event, we will manage all logistical aspects, including registration, speaker coordination, AV setup, and catering. Salesforce’s team can focus on attending the event rather than handling operational details.
Post-event Reconciliation and Continuous Improvement
Once the event is complete, we will handle all post-event activities to ensure minimal ongoing involvement from Salesforce.
Post-event reporting:
Our team will compile a comprehensive post-event report, including budget reconciliation, guest feedback, and analysis of key metrics. Salesforce’s team will receive this report in a format that is easy to review and digest, allowing them to gain insights without needing to sift through raw data.
Recommendations for future events:
Based on learnings from each Innovation Day, we will provide suggestions on how to streamline future events even further, ensuring that each iteration becomes even more efficient and light-touch for Salesforce.
Post-event reporting:
Our team will compile a comprehensive post-event report, including budget reconciliation, guest feedback, and analysis of key metrics. Salesforce’s team will receive this report in a format that is easy to review and digest, allowing them to gain insights without needing to sift through raw data.
Recommendations for future events:
Based on learnings from each Innovation Day, we will provide suggestions on how to streamline future events even further, ensuring that each iteration becomes even more efficient and light-touch for Salesforce.
Our events
You’ll find below a few exemples of Innovation Days-like events we organize for our clients over the past years. Guess what ? They loved it !
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Wanna see more of our work ?
More projects on our website