Combined Timeline

UNEXPECTED methodology with Salesforce collaboration

1 - Organization and initial setup

Objective
Establish the project framework and align teams between UNEXPECTED and Salesforce.
UNEXPECTED activities
Form a multidisciplinary team led by an experienced project manager, the only point of contact for SF
Define internal roles and responsibilities for seamless collaboration
Establish clear communication channels
Conduct a kick off meeting with SF stakeholders to understand their objectives and expectations
Collaboration With Salesforce
Define key contacts from SF to streamline communication and decision-making
Share initial project plans and timelines for feedback and alignment

2 - Concept Development

Objective
Develop a creative and effective event concept that aligns with Salesforce’s brand and goals.
UNEXPECTED activities
Conduct brainstorming sessions to generate innovative event ideas.
Research and select suitable venues and Suppliers.
Develop visual materials (e.g., 3D plans, photo montages) to illustrate the event concept.
Collaboration With Salesforce
Include Salesforce in the brainstorming Sessions (if needed) to ensure their brand and messaging are incorporated.
Share venue and supplier options with Salesforce for feedback and approval.
Present initial visual concepts to Salesforce for input and refinement.

3 - Project Planning and Coordination

Objective
Create a detailed plan and coordinate logistics for the event.
UNEXPECTED activities
Organize a project kickoff meeting to align on roles, timelines, and deliverables.
Schedule regular meetings and workshops for project updates and decision-making.
Conduct site visits and technical checks with vendors.
Prepare a detailed budget and financial plan.
Collaboration With Salesforce
Include Salesforce in key planning meetings to ensure transparency and alignment.
Provide Salesforce with a detailed project plan and timeline for approval.
Coordinate with Salesforce’s internal teams for any necessary approvals or adjustments.

4 - Production and Execution

Objective
Execute the event as planned with Salesforce’s active involvement.
UNEXPECTED activities
Assemble a dedicated production team to manage the event setup and execution.
Develop a production book and roadmap outlining all logistics and responsibilities.
Oversee on-site setup, event execution, and post-event teardown.
Collaboration With Salesforce
Provide Salesforce with the production book and roadmap for review and feedback.
Coordinate on-site roles and responsibilities with Salesforce team members.
Ensure Salesforce’s brand presence is prominently displayed and integrated throughout the event.

5 - Post-Production and Follow-Up

Objective
Review the event’s success and provide a comprehensive analysis.
UNEXPECTED activities
Conduct a post-event debrief to evaluate successes and areas for improvement.
Compile event data and metrics (e.g., attendance, engagement levels) for analysis.
Provide a final report with insights and recommendations for future events.
Collaboration With Salesforce
Prepare a debrief meeting with analytics and feedbacks

Created by us. Made for you.

At UNEXPECTED, we put people and creativity at the heart of our strategy. Since 2019, our team have successfully accompanied more than 200 customers in creating unique events across France.

Hello Salesforce team !

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